Compass Box is an independent, blended Scotch whisky brand founded in 2000 by American whisky entrepreneur, John Glaser. Prior to founding Compass Box, Glaser believed that the global Scotch whisky segment had become monolithic in its offering and lacked true innovation, and as a result was failing to appeal to a broader scope of whisky consumers. With pedigreed insights from his post as Director of Marketing at Johnnie Walker, Glaser founded Compass Box in 2000 to pursue his passion for blending whisky and to share his passion with a broader group whisky enthusiasts.
Compass Box’ contemporary and disruptive positioning is underpinned by transparency, innovation, and independence — characteristics that are rarely seen within the Scotch whisky segment and that lead to the brand’s cult-like following among U.S. and European whisky drinkers.
Cælum is a majority shareholder of Compass Box. The Cælum team partnered with John Glaser and Compass Box in April 2022 in order to help the company realise its true potential as an independent, disruptive Scotch whisky brand.