Specialist investor in the beverages sectorREAD MORE
Cælum means “chisel” in Latin, and it was formerly known as Caelum Sculptorium (“the engravers’ chisel”). It is representative of Cælum Capital's focus on active and hands-on investing, crafting the best value out of each of our investments.
We are a specialist independent sponsor focused on investments in the global beverages sector, across both alcoholic and non-alcoholic beverage segments. Our deep industry experience and network provides the Firm with proprietary deal flow, and the team intends to focus on those opportunities with potential for transformational growth and value creation.
Cælum Capital and its advisory board have over 100 years of operational, investment and brand-building experience in the global beverages sector, with a particular focus on alcoholic beverages and spirits.
The core team has a combination of transaction experience and operational expertise within the beverage sector. The team also has a global network in the beverages sector which provides a competitive advantage in originating unique investment opportunities in the sector and executing on value creation initiatives across operating assets.
Founder & Managing Partner
Manish has extensive transaction and investment experience in the beverage sector across multiple markets and beverages segments - both alcoholic & non-alcoholic. In his previous role, he was Managing Director at Duet Private Equity (a London-based middle market private equity firm with significant focus on the beverage sector) and involved with sourcing, execution, portfolio management and exit planning of private equity investments. Before that he was a member of the Global M&A team at Diageo, one of the largest alcoholic beverage companies in the world and led acquisitions, disposals, negotiated third party distribution agreements and strategic joint ventures in the beverage sector. Manish holds an MBA from INSEAD and is based in London, United Kingdom.
Partner – Value Creation
Mark has extensive strategic, operational and financial planning experience within the beverage sector. As an entrepreneur, Mark found and led an independent management consulting firm for over 13 years with core focus on strategic planning and operational improvements for businesses in the beverage sector. Before that he held senior planning and operational roles at SAB Miller, a British multinational brewing and beverage company, for 11 years. Mark's experience spans multiple geographies and beverage segments. Some of his core areas of expertise are commercial due diligence, strategy formulation, route to market development, business planning, new business launches, and the implementation of systems and processes. Mark has a BSc in Engineering from the University of the Witwatersrand and is based in the United Kingdom.
The Founder and the Industry Advisors have a long standing relationship. The Industry Advisors have decades of experience within the beverage industry in leadership positions. They bring a multi-faceted expertise across functional areas including, finance, strategy, production (operations) and transactions. In addition, their deep sector networks increase access to proprietary investment opportunities. The Industry Advisors also have experience in negotiating and executing global beverage sector transactions of about $20 billion in enterprise value and greatly add to the knowledge base of the Cælum Capital team
Global beverages sector is a $2 trillion industry, within which exists a sizable and ever-expanding flow of niche investment opportunities:
Cælum Capital provides investors with the unique opportunity to invest in a high growth, global CPG subcategory alongside sector specialists. These criteria guide investment decisions:
Privately-owned businesses requiring new investment and expertise
Deal-by-deal strategy will reinforce a methodical approach to identifying differentiated brands and companies with the most upside, as well as provide the flexibility to structure each investment to meet investor requirements.
|Geographic Expansion||Revenue Driver||Introduce underinvested brands into new markets|
|Differentiated Route to Market||Revenue Driver||Optimize distribution, utilizing the best channels to create maximum visibility and drive retail presence|
|Portfolio Development||Revenue Driver||Build innovation pipeline to drive new liquids, packaging and SKU extensions creating new consumer occasions|
|Brand Building and Premiumization||Margin Expansion||Bring beverage brand building expertise to smaller brands with strong potential|
|Technical Expertise||Cost Optimization||Access to world class beverage production experts to optimize supply chain and drive cost efficiency|
|Financial Discipline||Cost Optimization||Operating improvements and discipline, including areas of pricing, stock management and working capital|
|Build Management Team||Leadership Development||Access industry networks to recruit best management talent|
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CÆLUM CAPITAL LIMITED
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